FutureProof Branding
2025
The Brief
This creative brief outlines the vision and requirements for developing a comprehensive brand identity and marketing materials for "FutureProof 25," a dynamic creative conference designed specifically for motion designers. This conference is a catalyst for innovation, a platform for inspiration, and a celebration of the artistry and technical prowess within the motion design world. We're seeking a bold and visually arresting brand identity that captures the energy, creativity, and forward-thinking nature of this event, while appealing to our target audience. Deliverables will encompass a range of assets, from the logo and wordmark to an animated logo, title sequence, and social media content. Our goal is a cohesive and memorable brand experience that resonates with attendees and positions "FutureProof 25" as the premier destination for motion designers.
Credits
Designers: Skyler Liu & Suzy Wang
Instructors: Josh Fronk
Kelly Warner
Softwares
Cinema 4D
Photoshop
After Effects
Adobe Illustrator
The Concept
Light
Since the empty space on the wall is rectangular, I thought of creating a refrigerator that appears to be embedded into the wall. The refrigerator could be filled with food, and when the door opens, the food spills out.
Storyboard
About
Since the empty space on the wall is rectangular, I thought of creating a refrigerator that appears to be embedded into the wall. The refrigerator could be filled with food, and when the door opens, the food spills out.
Logo Design
color variation
favicon
monogram logomark
wordmark
variation
Styleframes
We referenced different styles of gradient and glowy effect and finally chose to combine 2D and 3D in the styleframes.
Promotional Materials
banner
card
poster
social media post
T shirt & bag
Reference & Other Progress
references
Developing concept
Research
Research
Exploration
styleframe v1
styleframe v3
styleframe v2
styleframe v4
styleframe final